Operational Packaging Strategy

The decision to use different box sizes for different products in a range feels like the obviously correct one when it’s made. Product A is longer, so it gets a longer box. Product B is wider, so it gets a wider box. Product C has an unusual shape, so it gets a box…

Seasonal packaging campaigns generate two types of financial failure withroughly equalfrequency, and most brands experience both before they develop a planning discipline that prevents either. The first is thestockoutthatleaves shelves…