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Jeff Parker

21 posts
Consumer Psychology

Why Some Products Feel More Expensive Than They Are: The Role Packaging Structure Plays in Value Perception

By Jeff Parker
October 12, 2026
Pick up two identical products. Put one in lightweight folding carton packaging and the other in a rigid box with a magnetic closure, soft-touch lamination, and interior tissue. Ask a group of consumers which product is worth more. The answer will be the rigid box…
Packaging Science

How Humidity Changes the Strength of Corrugated Packaging During Storage and Transit

By Jeff Parker
October 9, 2026
A corrugated box that passed its specification tests with comfortable margins when it left the manufacturing facility can arrive at a retail distribution centre or warehouse as a structurally compromised container whose stacking strength is a fraction of what the…
Packaging Design

White Space on Packaging: Why Less Information Sometimes Sells More Product

By Jeff Parker
October 7, 2026
Walk down any retail aisle and the premium product is often identifiable before a single word has been read. It is the one with room to breathe. Budget competitors pack every centimetre with claims, badges, bursts, and bold colour. The product with the higher price tag…
Compliance Education

Food Contact Compliance for Packaging: What FDA Indirect Contact Regulations Mean in Practice

By Jeff Parker
October 2, 2026
The phrase food contact compliance gets used in packaging conversations with a frequency that suggests broad understanding and a specificity that suggests the opposite. Most brands who produce food products understand that their packaging needs to be food safe. Fewer…
Practical Buyer Education

How QR Codes on Packaging Are Becoming a Transparency Tool Rather Than a Marketing Gimmick

By Jeff Parker
September 25, 2026
For most of the decade since QR codes became reliably scannable on smartphones, the packaging industry used them primarily as a bridge to brand content. Scan this to watch our brand film. Scan this to enter a competition. Scan this to follow us on Instagram. The QR code was…
Practical Buyer Education

Best Packaging Companies in New York: A Practical Guide for Brands Choosing the Right Partner

By Jeff Parker
September 22, 2026
New York’s packaging market is as competitive and layered as every other industry sector the city hosts. A brand in the garment district sourcing retail packaging boxes has access to a dramatically different supplier landscape than a startup in Brooklyn looking for its…
Practical Buyer Education

How to Evaluate a Packaging Sample Before Approving a Full Production Run

By Jeff Parker
September 18, 2026
A packaging sample approval is one of the most consequential decisions in the packaging development process and one of the most consistently under-resourced in terms of the time and methodology applied to it. The approval happens, the production run starts, and the problems…
Packaging Industry Trends

How Packaging Is Being Designed for Resale Markets, Not Just First Purchase

By Jeff Parker
September 14, 2026
The global secondhand apparel market is on track to outpace overall fashion growth over the next five years, and secondhand sales already accounted for over 10 percent of fashion spending in early 2026. These figures describe a shift in consumer purchasing behaviour that…
Consumer Psychology

Why Shoppers Trust Simpler Packaging More Than Busy Packaging in Crowded Categories

By Jeff Parker
September 7, 2026
Stand in the snack aisle of any major grocery retailer and the visual environment is overwhelming in ways that are easy to underestimate until you watch how shoppers actually navigate it. Most don’t read carefully. They scan. And what they’re scanning for, before…
Packaging Science

Why Packaging Fails Drop Tests: The Engineering Principles Behind Structural Collapse 

By Jeff Parker
September 4, 2026
A package that looks robust sitting on a desk fails a drop test for reasons that have nothing to do with how it looks and everything to do with physics that packaging design frequently doesn’t account for. The company that built it used decent materials. The box held…
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    • Food Contact Compliance for Packaging: What FDA Indirect Contact Regulations Mean in Practice

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