Practical Buyer Education

For most of the decade since QR codes became reliably scannable on smartphones, the packaging industry used them primarily as a bridge to brand content. Scan this to watch our brand film. Scan this to enter a competition. Scan this to follow us on Instagram. The QR code was…

New York’s packaging market is as competitive and layered as every other industry sector the city hosts. A brand in the garment district sourcing retail packaging boxes has access to a dramatically different supplier landscape than a startup in Brooklyn looking for its…

A packaging sample approval is one of the most consequential decisions in the packaging development process and one of the most consistently under-resourced in terms of the time and methodology applied to it. The approval happens, the production run starts, and the problems…

The packaging decision that looks like a cost reduction on a spreadsheet and a cost problem in practice follows a consistent pattern. A brand running procurement optimizationidentifiespackaging as a category where per-unit savings are achievable. A cheaper…

Most people who order custom packaging for the first time receive a quote that looks reasonable at the total figure and confusing everywhere else. Line items appear with abbreviations nobody defined, setup charges thatweren’tmentioned during…